I worked on a small team as senior copy, the only copywriter aside from my direct report, the copy supervisor.
Prostate cancer drug NUBEQA started a partnership with Tony Romo, whose dad had prostate cancer (thankfully his dad is doing great). To support the partnership we were tasked with writing social post copy for a variety of formats (Meta, TikTok, Reddit, and YouTube Shorts).
This required staying on top of multiple assets with slight variations due to word counts and core audience, but it was fun (QB) sneaking in some football lingo. And I went easy on ‘ol Tony, never once mentioning that Tony never did get a Superbowl ring…
