I worked as the sole copywriter on this project, as our team was small and I had no direct reports (copy supervisor/ACD/CD).
The Women’s Healthcare brand team tasked us with developing new DTC social ads. The team had an AOR, but wasn’t happy with the creative that was coming from [AGENCY NAME REDACTED OUT OF RESPECT]. The target audience were Gen Z women (21-28), with two specific key mindsets (emotion-led social-first, and practical planners).
As always in the realm of Pharma, finesse was required to create socials that were creative, engaging, but remained compliant.
The brand team was so happy with the results they had us develop the rest of their socials. Take that, [AGENCY NAME REDACTED AGAIN].
